The technology cycle is almost always the same — too much hype, leading to disappointment, followed by mass adoption.
2020 was not a great start for the world of commodities with a trade war brewing, financial uncertainty and demand destruction. Coordination and stability of domestic and international trade has been challenging, making people in the industry rethink how they maintain their existing relationships and develop new ones. We see a huge acceleration in the jump to digital as offices empty, shops close and schools empty. No one knows how temporary or permanent these changes will be, but people are conscious they need to be prepared for the next pandemic.